TOUCAN
This UX/UI project focused on designing a rewards-based recycling app that encourages users to recycle more by offering incentives. Our goal was to create an intuitive and engaging experience that makes sustainable habits more rewarding and accessible. We began with user research, conducting surveys to understand motivations, barriers, and behaviors around recycling. From our findings, we developed user personas to represent key user groups and their needs.
Using our research insights, we created wireframes and prototypes, iterating through multiple design versions based on user feedback. We focused on a simple yet engaging interface that allows users to track their recycling habits, earn points, and redeem rewards. The app provides an easy way for users to scan, track, and recycle waste while earning rewards. By combining gamification with sustainability, the project demonstrates how UX/UI design can drive positive environmental behavior.
