"Freewheel Festvial" was an immersive experience I created as a group during my Erasmus studies for the "Immersive Design" course I completed in HU Utrecht. This design was created for the client from "Nature and Environment" based in Utrecht. They wanted a design that would encourage people to not take planes, and to choose a more sustainable travel option. This road trip immersive experience was to highlight just how enjoyable taking the car can be instead of flying. This was created using 3 projections, sound design, storytelling, graphic design, script writing, user experience design. I got the opportunity to work on all of those design aspects, gaining a huge amount of experience from the project and design process.
FREEWHEEL FESTIVAL:
An Immersive Road Trip Experience
